After launching this blog the other day, it occurred to me that I should define the term “greenwashing” for those who who may be unfamiliar with it. TerraChoice, an environmental marketing firm, defines greenwashing as: “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or [...]
Archive for April, 2009
A Little About Greenwashing
Posted in Greenwashing, tagged Greenwashing on April 8, 2009 | 1 Comment »
Starbucks’ Shared Planet Campaign™: Good PR or Too Little, Too Late?
Posted in Corporate Commitments, tagged coffee, fair trade, sourcing, sustainability on April 3, 2009 | 5 Comments »
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Green & Sustainable Living Film Fest: Vancouver
Posted in Uncategorized, tagged arts, green, sustainability on April 2, 2009 | Leave a Comment »
In case you happen to be in Vancouver between April 2 and 5th, check out Projecting Change Film Fest featuring films on green and sustainable living. Looks like there will also be a number of interest speakers include David Suzuki. For more information, check out their website: http://www.projectingchange.ca/index.php
