Almost anyone who shops regularly has noticed an increase in eco-labeling in recent years. It has become increasingly difficult to decipher what is ‘eco-friendly’ and what is parading around as ‘green’. On April 15, 2009, TerraChoice Environmental Marketing published a follow-up report to its 2007 report, the “Six Sins of Greenwashing”. In the 2009 report, [...]
Posts Tagged ‘Candian Standards Association’
Seven Deadly Sins of Greenwashing
Posted in Eco-labeling, Environmental Marketing, Greenwashing, tagged Candian Standards Association, Competition Bureau, governement responsibility, Greenwashing, TerraChoice, third party endorsements on May 29, 2009 | 2 Comments »